Takashimaya
Lunar New Year 2026.
LUNAR NEW YEAR CAMPAIGN
CGI / CHARACTER ANIMATION
VFX / CAMPAIGN FILMS
THE PROJECT
Ang pao designs,
brought to life.
Takashimaya’s Lunar New Year 2026 campaign brings its ang pao horse designs to life through animation, carrying the festive artwork into playful scenes across the store.
Across four campaign films, the horses meet a series of festive moments and retail settings, connecting the character designs with the campaign’s in-store experience.
The campaign garnered millions of views across TikTok and Instagram.
- CLIENT
- Takashimaya Singapore
- PRODUCTION
- Winston Creative × Not Brothers Co.
Creative team & credits
- Executive Creative Director / VFX Supervisor
- Winston Koh
- 3D Animator
- Cheryl Lim
- Modeller / Lookdev Artist / Compositor
- Jeremy Kaw
BEHIND THE SCENES
A closer look at the making.
A GOOD IDEA STARTS WITH A CONVERSATION.
Let’s makesomething move.