WINSTON CREATIVE
winstonkoh@winstoncreative.tv
All work

Johnnie Walker
× James Jean.

LUNAR NEW YEAR COLLECTION
CGI / PRODUCT VISUALISATION
3D MOTION DESIGN / VISUAL COMMUNICATION

PRECIOUS DEPTH — JOHNNIE WALKER BLUE LABEL
PRECIOUS FLAVOUR — JOHN WALKER & SONS XR 21
THE PROJECT

Artistry brought
to life in 3D.

Johnnie Walker Blue Label has a rich tradition of Lunar New Year releases, with each year unveiling a bespoke pack and bottle design inspired by the zodiac. For the 2024 edition, Chinese artist James Jean created the artwork.

In collaboration with OLIVER and Semicolon Asia, Winston Creative recreated the design in 3D and brought it to life through a series of visuals that highlight the dragon and bottle designs.

CLIENT
Johnnie Walker / Diageo
AGENCY
OLIVER
PRODUCTION
Winston Creative × Semicolon Asia

Creative team & credits

Executive Creative Director / Lookdev Artist
Winston Koh
3D Animator
Cheryl Lim
3D Motion Designer
Abel Isaiah Lim
Johnnie Walker Blue Label campaign on a vertical airport duty-free network screen at Incheon Airport Terminal 2
INCHEON AIRPORT T2 DUTY FREE NETWORK SCREEN
Johnnie Walker Blue Label campaign on a large LED screen at Incheon Airport Terminal 1
INCHEON AIRPORT T1 LED SCREEN
BEHIND THE SCENES

The making of the dragons.

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